“How do I get people to follow me on social media?”  That’s usually the first question I get when someone finds out what I do.  While it is a fair question, it’s not the one I normally start with.  The truth is that social networks were designed to help people connect in a way that they weren’t able to in the past.  So when you are considering diving into the world of social networks for professional or business reasons,  you can’t approach it with any of the previous models of marketing used in the past.  It’s more than just having a website, one or two social media accounts, a great logo, an awesome slogan or even a great product or service.  It’s about connecting with people so that they are in a better place after they engage with our product or service.   We must go higher, and that is exactly what having a digital platform gives us the opportunity to do.

Elevate Your Perspective.
Stepping up onto a platform gives a musician, speaker or artist the chance to be seen and heard by the audience (large or small) in attendance for an event.  It all allows the person(s) on the platform to see everything as well, especially the people who are in front of them.  Social Media is no different from a digital perspective.  Even though the people (or followers) are not standing right in front of you, they are still reading, watching and listening to what is being said.  It takes the communication to a new level.  Just like being on an actual stage, anything posted is not just a conversation between you and a friend, it has has the ability to influence the entirety of your audience.  The smallest of statements gets amplified, especially when you are utilizing more than one social network.

Amplify Your Influence.
Going from being a part of the audience to being the one that the audience is listening to can be an intimidating idea.  Everyone is looking at you…waiting on what you will say or sing or do.  While you may be sitting at a laptop or scrolling on a mobile device, the idea is still pretty much the same for digital platforms.  Once you step in front of everyone, they are watching.  The only difference is the amount of time they may be watching you.  You can amplify what you are saying ,just like turning on a mic with a PA system, by increasing the number of social media networks you are using.  With the ease of creating a platform these days, it’s the equivalent of being at a music festival with 1,000,000,000,000,000,000 stages.  While many of these stages are just blankly sharing information, the ones that keep those that begin following are the ones who interact with their audience.

Impact Your Following.
Communicating to someone, even from a platform, can mean nothing if our audience doesn’t connect with what we are expressing in some way.  Whether it’s a message, a song or an act, what gets shared after we hit the “Post” or “Submit” button is going to impact those who see or hear it.  Just like being on an actual platform, it’s those who do more than just give out information that usually have people give them their full attention.  The big question I usually ask is, “Are people better, worse or unchanged after an encounter or meeting with you?”  This is the thought process that gets lost in the shuffle of followers, likes and hashtags.  Regardless of whether you are selling toilet paper or sharing encouragement to those dealing with chemical addiction, when we build a platform the ultimate result is the impact we have on those who are watching.

The opportunity to be heard in today’s world is without hesitation the greatest we have ever seen.  Let us not forget that with such great opportunity comes the responsibility to those who listen.  So, where do you stand?